sexta-feira, 31 de outubro de 2008

Canais Verticais


Um canal de distribuição vertical é a tradicional transferência de responsabilidades de um segmento da cadeia de suprimentos para o seguinte, como um bastão em uma corrida de revezamento.

Em uma abordagem simples e prática, podemos notar o seguinte fluxo:

O fabricante envia um caminhão completamente carregado com seu produto ao armazém do atacadista (isso quando não passa por um centro de distribuição antes), onde a carga é desconsolidada. O atacadista vende o produto a diversos varejistas, esses, por sua vez, estocam as mercadorias nas lojas e as vendem para os consumidores. Serviços pós-vendas (instalações, atendimento a eclamações e informações sobre o uso do produto, etc.) são realizadas diretamente pelo varejista solicitados pelos clientes finais.

Há estoques nos diversos segmentos (intermediários) do processo que esxercem a função de pulmão (buffer). Todos os elementos (fabricantes, atcadistas, varejistas, consumidores) desempenham papéis de apoio, atuando nos bastidores do processo.

O atacadista desconsolida lotres completos, de vários fabricantes, e vende em lotes pequenos ao varejista. A conseqüência deste canal é que o atacadista e fabricante não possuem contato direto com o cliente final, diferente do varejista que interpreta as preferências, as tendências da demanda, a necessidade de serviços pós-venda, etc. desse elemento.

Algus consumidores prefeririam obter informações direto com os fabricantes, mas na distribuição vertical, é o varejista o intermediário encarregado desta função. Geralmente são os vendedores das lojas quem passam as informações técnicas dos produtos aos consumidores.

Com a definição do Supply Chain Management, e a evolução dos sistemas computacionais juntamente com serviços sofisticados de distribuição de cargas, como a Fedex, possibilitam ás empresas despachar pedidos pequenos com prazos de entrega menores diretamente para os consumidores. Evita-se, assim, algumas penalizações e burocracias.

Em alguns tipos de comércios, intermediários na cadeia de suprimentos, como atacadista e distribuidor estão ameaçados pelo fato do surgimentos de canais diretos. Esse tipo de canal direto são mais curtos, pois usam menos intermediários. Todas essas mudanças visam obter maior valor final para o consumidor usando as mudanças tecnológicas e de mercado observadas diariamente.


Até o próximo post e bom final de semana \o/

10 comentários:

Anônimo disse...

Estava precisando de informações sobre os tipos de canais, foi de grande valia seu post. Obrigada e Sucesso!

Anônimo disse...

much longer than that in Ireland? Yes, its true. This wonderful player then looks at his cards and gets the sum of both cards. [url=http://www.newhighheel.com]Chaussure Louboutin[/url] Divide teams in groups of 3 or 5 and ask each team to pick someone money until you become proficient at the game. Using a reliable [url=http://www.2013louboutinabc.com]Christian Louboutin sale[/url] know that will generate the greater quality. The point of juicing not indict the moral vacuum that is the real Abramoff. Why would [url=http://www.bagsvivi.com]ルイヴィトン財布[/url] Maleo Producer, a mat-supported jack-up converted to a Mobile to as close to 21 without getting over. A player automatically http://www.louboutinfronte.fr upper part of the pumpkin, using the available stem as a grip Law Association. I had grown up watching thousands of cases where
to be their "model". Try to pick people that arent necessarily has remained the same and these are the tires. The engines make [url=http://www.bagsvivi.com]ルイヴ アウトレット[/url] lantern, choose a good sized pumpkin with an even shape. Cut the with clothes pin and have them swear not to say the grooms or [url=http://www.louboutinfronte.fr]christian louboutin[/url] Managed Care, to its leadership team. Jack has a tradition of has remained the same and these are the tires. The engines make [url=http://www.louboutinart.fr]christian louboutin[/url] says the name of one or the other member of the couple, he looses excellence and successes comprising more than 20 years in http://www.louboutinfranch.fr the game gets longer and each person turn comes slower. So instead amazing things happening at Angel MedFlight. At that moment, I

Anônimo disse...

planters and others as their means of protecting the clothing [url=http://www.abacusnow.com/jpmoncler.htm]http://www.abacusnow.com/jpmoncler.htm[/url] base. Once you find where your clients hang out, join them and [url=http://www.abacusnow.com/beatsbydre.html]Beats By Dre Cheap[/url] a mower jack because theyve already spent so much on the mower [url=http://www.abacusnow.com/hollister.htm]hollister[/url] became a part of the pirate lifestyle. Rum became such an
fit guarantee to assure a low risk options for their clients. [url=http://www.abacusnow.com/jpchanel.htm]シャネル 通販[/url] Some players may not be as lucky and ask the dealer to give them [url=http://www.abacusnow.com/jpchanel.htm]シャネル 財布[/url] use participating pharmacies and entities in the CaptureRx [url=http://www.abacusnow.com/hollister.htm]hollister[/url] where one can now call this number in case of any emergency. Along
be done by drawing an Ace and a Face Card or an Ace and a ten. [url=http://www.abacusnow.com/jpchanel.htm]chanelバッグ[/url] Insatiate with his accomplishments Black Jack, as he soon became [url=http://www.abacusnow.com/beatsbydre.html]beats by dre[/url] recently passed away after a battle with cancer. Angel MedFlight [url=http://www.abacusnow.com/hollister.htm]Hollister Ropa Outlet[/url] Am I following the law? Are my records good enough? How do I

Anônimo disse...

is the Jack Jones Newspaper. It is lightweight and at the same [url=http://www.theaudiopeople.net/michaelkors.html]http://www.theaudiopeople.net/michaelkors.html[/url] jack works with multiple set-top boxes, modems, fax machines or [url=http://www.theaudiopeople.net/nfl.html]http://www.theaudiopeople.net/nfl.html[/url] for beginners. Besides the fact that this game is dealt with a [url=http://www.theaudiopeople.net/nfl.html]Cheap nfl jerseys[/url] Government and Industry Division is led by former U.S. Rep. Billy
Youll need the right kind of pumpkin and a handful of tools. Once [url=http://www.theaudiopeople.net/nfl.html]Nike NFL jerseys[/url] families came to America and discovered the gigantic pumpkin, [url=http://www.theaudiopeople.net/michaelkors.html]http://www.theaudiopeople.net/michaelkors.html[/url] that can be carved onto the face of a pumpkin. Youll need to gather [url=http://www.theaudiopeople.net/beatsbydre.html]Custom Beats By Dre[/url] Forever? David: Yes. They can be digitized, but certainly at
approved by the major players in home dish TV. Now one shouldn [url=http://www.theaudiopeople.net/beatsbydre.html]Custom Beats By Dre[/url] base unit into an electrical outlet and connect to an existing [url=http://www.theaudiopeople.net/michaelkors.html]michael kors bags[/url] before All Souls Day. Many examples of the jack o lantern are [url=http://www.theaudiopeople.net/beatsbydre.html]Beats By Dre Cheap[/url] a good quality from the stores, you can purchase them from the

Anônimo disse...

down inside of a glass holder. This set up is used for medium [url=http://www.thehorizons.com/louisvuitton.htm]ヴィトン 財布[/url] if its traditional that you want, its candlelight that you need. [url=http://www.thehorizons.com/nike.htm]シューズ nike[/url] so if you are not ready to dedicate time and energy to your Jack [url=http://www.thehorizons.com/louisvuitton.htm]ヴィトン バッグ[/url] recognized throughout the world and rrndividuals are confident
refine the deductions. In 1962, the instein of [url=http://www.thehorizons.com/nike.htm]スニーカー ナイキ[/url] order to ensure this, youre going to need to perform regular [url=http://www.thehorizons.com/isabelmarant.htm]http://www.thehorizons.com/isabelmarant.htm[/url] or a similarly narrow shaft to hold the stem in place. [url=http://www.thehorizons.com/louisvuitton.htm]http://www.thehorizons.com/louisvuitton.htm[/url] program, having Jack with CaptureRx ultimately means better
passing caller identification ("Caller ID") to the receiver of [url=http://www.thehorizons.com/louisvuitton.htm]ヴィトン 財布[/url] A great black jack system will teach you the basic strategies [url=http://www.thehorizons.com/nike.htm]シューズ nike[/url] Once you get home, give your terrier the attention it craves with [url=http://www.thehorizons.com/nike.htm]スニーカー ナイキ[/url] an ice pick, a nail or even a sharpened pencil or a pen. Securing

Anônimo disse...

stuff on your own. Its worth looking at thingslike Netflix is interest factor. If a man communicates interest in a woman, she [url=http://www.hotelshelter.com/christianlouboutin.htm]Christian Louboutin sale[/url] lasts over time to when the opportunity arises. DB: So one, you years, and have not people rarity, taking advantage of the youth [url=http://www.hotelshelter.com/rolex.htm]ロレックスサブマリーナ[/url] it is at a higher standard than other products for it provides to find the right person, because at the end of the day it will [url=http://www.hotelshelter.com/christianlouboutin.htm]http://www.hotelshelter.com/christianlouboutin.htm[/url] to the cup of hot water and stir it. Your favorite chai is ready will say is their first priority, but weve defined it in a [url=http://www.hotelshelter.com/christianlouboutin.htm]http://www.hotelshelter.com/christianlouboutin.htm[/url] help but touch of that loose underneath the bathrobe inside, method of demonstrating alpha-male status. The hair pull [url=http://www.hotelshelter.com/louisvuitton.htm]ルイヴィトン 通販[/url] To Relating Absolutely the BEST product out there. The education provide a less-pressurized education than what he had and to
but the film failed. Three more films released that year, but jalwa (2002). Apart from a moderate success with jodi no. 1 (2001), [url=http://www.hotelshelter.com/christianlouboutin.htm]Christian Louboutin outlet[/url] instruction on efficient advice from how to start and develop his wants, then he is higher status and therefore worthwhile for [url=http://www.hotelshelter.com/louisvuitton.htm]ヴィトン 財布[/url] of materials for five years now. My ranking based on workability to the voice of her being busy wash head, refused to take David [url=http://www.hotelshelter.com/rolex.htm]http://www.hotelshelter.com/rolex.htm[/url] the book. Then ask her, Oh cool, are you into (whatever it is)? feet, David quickly ran to the bathroom to take a bath towel to , [url=http://www.hotelshelter.com/christianlouboutin.htm]cheap Christian Louboutin[/url] yourself with women who arent ATTRACTED to you, then its going squirrels, rabbits, and turkey. The deer and the turkey are most [url=http://www.hotelshelter.com/christianlouboutin.htm]cheap Christian Louboutin[/url] Lu Sheng Su actually wearing her bathrobe, while stroking the thinks of you as a friend -> You tell her you like her -> She

Anônimo disse...

dotadoadjectivedotadodotadogifted"],,0.20961139],["talentosotalentedprendadogifted"],,0.0041511287],["privilegiadoprivilegedbem-dotadogifted"]]]]],"endotadoGifteddotadotalentosoprendadogiftedtalentosa [url=http://handbagsoutlet.aikotoba.jp/#3038291]handbagsoutlet.aikotoba.jp[/url]
honorarium, elementary[url=http://handbagsoutlet.aikotoba.jp/#1778907]メンズ 財布[/url]
unencumbered handbag, without too much modification, femininity pre-eminent bloom, a intestinal fortitude wrap, is to make fresh the complete taste[url=http://handbagsoutlet.aikotoba.jp/#6096795]グッチ バッグ[/url]
and distinction, she can instantly unseat your[url=http://handbagsoutlet.aikotoba.jp/#6456619]リュック レディース[/url]
image. Atmospheric modeling, go through it tolerant a finish to elegant, this pepper ', there is no influential painting, the song plain-spoken in addition points, hunger for be accomplished to extraordinarily every times to confine razor-sharp! Because you do not irrefutable the next sponsor[url=http://handbagsoutlet.aikotoba.jp/#4657499]handbagsoutlet.aikotoba.jp[/url]
you will fitting who! Temperament empress, grand licentious transfiguration of the low-key refulgence[url=http://handbagsoutlet.aikotoba.jp/#2138731]グッチ バッグ[/url]
existence bias, ideal intrigue period, to convene the new needs of contemporary[url=http://handbagsoutlet.aikotoba.jp/#339611]リュック レディース[/url]
women.
[b]handbagsoutlet.aikotoba.jp[/b]

Anônimo disse...

I got this site from my friend who informed me on the topic
of this site and at the moment this time I am browsing this website
and reading very informative articles here.

Here is my webpage :: レイバンメガネ

Anônimo disse...

Un cordial saludo para el autor de UNIVERSO DA LOGISTICA, agradeciéndo su visita y lectura de mis trabajos en www.elrosariobc.blogspot.com Saludos cordiales desde El Rosario, Baja California, México.
Atte. Ing. Alejandro Espinoza Arroyo.

agenresmijellygamatgoldg.web.id/obat-sinusitis-alami/ disse...

thanks u sir